I make people grow

Organizational transformation and individual development with a down to earth mindset and joyful spirit.

Learn More

My philosophy

I strive for freedom to drive projects that align with my beliefs, for trust because it’s the key for learning and happiness because it means great fun and love to me.


“Johan is perceptive and his experience from group- and organizational development created a powerful coaching process. I was challenged safely and with great warmth engouraged to continue my personal development.”

Jenny Strandhag, Branch Head Trafikkontoret Göteborgs Stad


“Johan is committed and adapts in a brilliant way to the team he meets to give the absolute most value from his trainings. He creates engagement and build trust in a great way”

Sofie Lundh, Consultant Manager, Sigma Young Talent

Lean Machine

“Johan really understands the needs of our organization and how to satisfy them. Our team have developed clear targets and values, and the team spirit got a positive boost.”

Mikael Laurin, CEO Lean Marine


“Johan is a pedagogic and lively trainer. Our program was a great start on a lifelong process, to understand myself and develop personally”

Niki Addibpour, UX Lead, Postnord


“As he is always updated on our organization and our matter, I can rest assured we get a great result together with Johan”

Ann-Sofie Bäckar, Executive Director, ChemSec


“Johan creates a safe environment in all his interactions with people be it when coaching or having a simple conversation. He is very proactive, honest and goes above and beyond for people who go to him for coaching”

Mahmta Pullat, D&I Specialist, Telia


“Johan has a big drive and passion. He really has the ability to see to every participant in the room. Our trainings taught me a lot about myself and I have developed both professionally and personally”

Fanny Andersson, Stream Lead, Polestar


My name is Johan Norrfjärd. I started Recreatio, my own company, after working more than a decade with HR, leadership, agile and organizational psychology in businesses ranging from small IT-companies to global petrochem giants and some of Sweden’s biggest NGOs.

With Recreatio, I hope to have the impact as a free radical – to develop individuals, teams and organizations – and by this have an impact for current and future generations.


A dream has come true!
A dream has come true!

Mountains of all sorts have always attracted me. I remember being a kid and me and a friend brought a rope for the first time to the hill nearby where we lived and actually set a new (probably stupidly risky) route on the steepest section. A few weeks ago, I ceased the opportunity when Covid-restrictions now let up to go to Scotland and climb Ben Nevis

read more
Bubble hopping – how to get new perspectives on things
Bubble hopping – how to get new perspectives on things

When my six-year-old son asks me what I do at work, my answer is simply “I help people collaborate and a lot of that is about asking them questions to make them think for themselves because they, just as you, most often have the answers themselves. They just need a little time to think.”

read more
CoCreate – a way of challenging the consultancy business
CoCreate – a way of challenging the consultancy business

Mid-pandemy, I had a small digital after work with Johan Welander, a wise friend of mine. He, just as me, is running his own business, is into public speaking and also a high level HR nerd. He said that three years into being self employed and gigger, he started to have the same questions popping up as after a couple of years at earlier workplaces: Is this really forever? What is my next step? Where do I go from here?

read more